HISPIRE | Portfolio - Ashley Xtina

A new brand rises

The project

Behind Ashley Xtina Music is the soulful pop/rock singer Ashley Kervabon. She’s a young artist who was searching for a professional logo design for her personal brand.


Ashley was enthusiastic about the theme of metamorphosis and new beginnings. The typography we presented to her imitates fluidity and profound change from one stage to another, mirroring the artist’s experiences in her music and personal life.

After deciding on the typography, Ashley soon realized she wanted an image of a phoenix so we promptly started sketching up different forms and variations of the mythical bird until we found one that best suited her taste. We tried out different colors, made some minor changes requested by Ashley and voilà! You’re now looking at the new face of Ashley Xtina Music.