HISPIRE | Portfolio - Diseno Actual

The perfect digital home

The project

Diseño Actual is an interior design studio in Madrid, Spain specializing in kitchens, bathrooms and closets. They came to us looking to update their website to attract more clients to their physical store.

Consulting

With the beautiful modern and classic designs they sell, it was time to beautify their entire image. We guided them down the best path for their business: logo touch-up and a brand new website.

branding

We breathed life into their logo by adding some fresh colors and tweaking the design to give it a more modern day look.

To accompany their new logo, we designed their business cards and brochures, ensuring a clean and consistent image on and offline.

Website & responsive design

Since most of their business is done in-store, we knew it was important to create a visually appealing informational site whose principal goal is to direct the user from the homepage to contacting them to work together in person.

Their digital home wouldn’t be complete without a responsive design, ensuring their site looks (and functions) great regardless of the device (phone, tablet, laptop, desktop) or screen size (small, big, huge) being used. No frustrating experiences here.

copywriting

Content is a crucial component of your overall brand story. We crafted the content for Diseño Actual thinking about their clients, their likes, dislikes and goals. Their clients are individuals who appreciate a little bit of luxury. They are not looking simply to buy a new kitchen or living room for functionality alone.

They’re searching for a certain level of quality, an experience, a vibe they can imagine coming home to everyday. When you enter diseñoactual.com you are not just entering a product catalogue, you’re entering a story, an experience and making it yours.

Photography

We advised Diseño Actual on the importance of sharing the face(s) behind the brand, especially since they are the ones that work directly with clients. Our photographer in Madrid visited the display room for a shoot to gather material for the website, showing off the married couple and business partners behind the brand.