HISPIRE | Porfolio - Finca El Molar

Spanish wine travels to the U.S.

The project

Finca El Molar is an organic winery focused on sustainable agriculture in Albacete, Spain.

Hoping to attract new clients in the U.S., they wanted to introduce themselves in the international market. Their basic needs consisted of a modernized website design, enhanced branding, translation and quality photos.

Explore the project

Website & responsive design

We created a Windows 8 inspired layout for their homepage. This gave the traditional business a more modern look. A fresh design, paired with an unforgettable user experience, makes Finca El Molar more appealing to their target audience. We optimized their image with a responsive design that allows them to be readily accessible to all their customers, on all devices and screen sizes.

Graphic Design

Since they weren’t looking to change their original logo, we aligned the rest of their branding with their classic image. We changed the font to add consistency and created bright, personalized icons to reflect the importance of the organic production process behind their wines.

branding

Using the new design, we created business cards and wine boxes to keep their brand image clean and consistent. We also designed informational pamphlets for them to promote their products at wine fairs and other important events.

Copywriting

By familiarizing ourselves with wine culture, terminology and the production process itself, we were able to craft content that was both culturally and linguistically appropriate for their Spanish and American audiences.

Photography

Our team had the pleasure of spending the day at the winery, taking the quality photos that decorate their homepage. The beautiful pictures of the farm, vineyards, winery and cellar offer a glimpse into the story behind their business.