Encore.org is a innovation hub tapping the talent of people 50+ as a force for good. Their Gen2Gen campaign strives to mobilize 1 million adults 50+ to stand up for—and with—young people today. By bringing the generations together, they’re working to realize the potential of longer lives, the potential of every child, and the power of older and younger generations working side by side for change.
They were looking to create a fun quiz to help promote brand awareness and engage their audience through an interactive experience so they could inspire them to get more involved by learning how to make their lives more gen2gen. We guided them through a Messaging Strategy Session and built out their ‘Are You Living In An Age Bubble?’ quiz.